Guazi Used Car and BAIC Penglong Forge Strategic Partnership

China's used-car industry is rapidly moving away from extensive growth toward a stage of high-quality, ecosystem-based development. Recently, two major players in the sector announced a powerful alliance: Guazi Used Car and BAIC Penglong's Penglongxing have officially signed a strategic cooperation agreement, setting a new benchmark for the comprehensive upgrade of used-car circulation and services through deep online-offline integration.

Complementary Strengths of Two Giants: Online Scale Meets Offline Reach

On June 15, Guazi Used Car and BAIC Penglong's Penglongxing officially signed a strategic cooperation agreement at BAIC Jiayuan in Beijing, with the leadership teams of both parties in attendance. This collaboration is a powerful meeting of top-tier platform capabilities in the used-car sector and the channel resources of a leading automaker.

As a nationally leading trading platform, Guazi Used Car has completed more than 3 million used-car transactions, with daily active users surpassing 1 million and ample reserves of online public- and private-domain traffic. Its delivery and fulfillment network covers more than 200 cities nationwide, together with a leading cross-regional logistics system, enabling 80% of its vehicle inventory to circulate efficiently across regions. Guazi's digital inspection system has cumulatively completed standardized inspections of more than 30 million vehicles, providing a solid technological foundation for the partnership.

BAIC Penglong’s Penglongxing is a core component of automakers’ offline channels. As the sole officially authorized operator of BAIC Group’s certified used cars, it holds authoritative credentials. It runs 105 dealership stores and supplies a stable 14,000 first‑owner trade‑in vehicles each year. It has built three complete business chains, including dealership stores, retail centers and an auction platform, and has extensive experience in intelligent store operations.

Key Cooperation Takes Shape, Closing the Full-Chain Business Loop

The first phase of cooperation will focus on areas such as prospecting for potential customers, wholesale coordination, and dedicated exposure for officially certified vehicle inventory, with the first batch of pilot stores rolling out first. Guazi will open a dedicated online traffic entry point and provide authorized certification for offline store inspectors, supported by accompanying incentive policies to keep the business loop running efficiently.

Wang Xiaoyu, co-founder of Guazi Used Car, noted that for a long time the industry has faced the pain points of online-offline fragmentation and scattered vehicle sources. He said the partnership between Guazi and Penglongxing connects the dual‑engine drive of self‑operated and platform models and offline and online channels, expanding vehicle‑inventory scale and transaction efficiency and offering a replicable path for integrating dealership groups with internet platforms. Going forward, the two sides will continue to explore in depth such areas as jointly building new-energy-vehicle inspection standards, coordinating value-added logistics services, used-car exports, and co-creating digital tools, broadening the industry's growth boundaries.

Focusing on Consumer Experience: From Transactions to Genuine Connection

For consumers, the most tangible highlight of this cooperation is a comprehensive upgrade in service experience. A used car becomes the starting point of full‑lifecycle service rather than a one‑time purchase. Consumers receive the dual certification guarantee of Guazi and Penglongxing and gain access to services that include professional inspection and reconditioning, transparent repair standards, unified warranty commitments and roadside assistance. The result is a used‑car purchase that is more efficient, more transparent and more reassuring.